THE PHARMACEUTICAL INDUSTRY AND GLOBAL HEALTH-2017

THE PHARMACEUTICAL INDUSTRY AND GLOBAL HEALTH from Muhammad Ali Jehangir

Pharmaceutical Sales in Pakistan

Pharmaceutical Sales in Pakistan from Muhammad Ali Jehangir

Pharmaceutical Business Development Process Flow

Pharmaceutical Business Development Process Flow from Muhammad Ali Jehangir

Demystifying Pharma SFE – Sales Force Effectiveness

Sales Force Effectiveness is a strategy that enables the sales force to target bulk of its effort towards highly profitable customers and limit coverage of less profitable physicians.

It involves around sales team strategy, talent management, remuneration and support processes.

What is Sales force effectiveness(SFE) in the pharma context?

SFE is all about keeping your company ahead of shifting market dynamics by rapidly developing and evolving new sales models around physician access and detailing channels. It’s very important to develop physician trust and confidence around all aspects of the pharma business. SFE in pharma is also achieved when cross functional departments compliment  during the critical product launch phase. This helps management review on-the-fly performance analysis and keep up compliance with the ever-increasing regulatory changes.

DRAP Product Registration Flow Chart

DRAP Product Registration Flow Chart from Muhammad Ali Jehangir

Pharmaceutical Import Process in Pakistan

Pharma import process from Muhammad Idrees Asghar

What is Pharma Marketing 3.0?

Every marketing person knows Dr. Philip Kotler. Dr. Philip Kotler redefined what everything that revolves in and around marketing in last 4 decades globally. His work has been inspiring for all those who want to use marketing to take their products and company to new heights. Marketing has evolved so much since Dr. Kotler published his first book in 1967. However, many marketers are still trapped in Marketing 1.0 elaborated in his first few editions.

Let’s see what the marketing journey looks like.