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What is Pharma Marketing 3.0?
Every
marketing person knows Dr. Philip Kotler. Dr. Philip Kotler redefined what
everything that revolves in and around marketing in last 4 decades globally.
His work has been inspiring for all those who want to use marketing to take
their products and company to new heights. Marketing has evolved so much since
Dr. Kotler published his first book in 1967. However, many marketers are still
trapped in Marketing 1.0 elaborated in his first few editions.
Let’s
see what the marketing journey looks like.
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