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Artificial Intelligence in Medical Science - Glass AI 2.0
AI is disrupting industry after industry and healthcare is not immune. This is only the beginning, but I can imagine a big part of the healthcare system will be managed by AI. 😎
Glass AI 2.0 improves significantly from the prior version thanks to the feedback of all users. This AI combines a base large language model (LLM) with a clinical knowledge database to provide Clinical Plan outputs. https://glass.health/ai/
This is a horrendous way to approach medicine, but you can see it also as a new and only way to provide a minimum healthcare diagnosis to all developing countries at once.
Introduction of Pharmaceutical Branding
BACKGROUND OF BRAND
The word brand comes from the Old Norse brandr, meaning ‘to burn’, and it was by this means that early man stamped ownership on his livestock. With the development of trade, buyers would use brands as a means of distinguishing between the cattle of one farmer and another, and brands quickly became associated with quality and reliability. Thus brands provided buyers with a guide to choice, a role that has remained unchanged to the present day. Some of the earliest manufactured goods in mass production were clay pots, the remains of which can be found in great abundance around the Mediterranean region. There is considerable evidence among them of the use of brands, which in their earliest form were the potter’s mark, but these gradually became more sophisticated through the use of the maker’s name or devices such as a cross or star. Under the civilizing influence of the Romans, and with the growth of towns and cities, shopkeepers – including apothecaries, the earliest dealers in medicines – would use signs to advertise their trade. In Rome, principles of commercial law developed which acknowledged the origin and title of potters’ marks but this did not deter makers of inferior quality pots from imitating the marks of well-known manufacturers in order to dupe the public. Examples of fake Roman pottery, manufactured by crafty Belgian potters and exported to Britain for sale to the gullible natives, can be found today in the British Museum.
The word brand comes from the Old Norse brandr, meaning ‘to burn’, and it was by this means that early man stamped ownership on his livestock. With the development of trade, buyers would use brands as a means of distinguishing between the cattle of one farmer and another, and brands quickly became associated with quality and reliability. Thus brands provided buyers with a guide to choice, a role that has remained unchanged to the present day. Some of the earliest manufactured goods in mass production were clay pots, the remains of which can be found in great abundance around the Mediterranean region. There is considerable evidence among them of the use of brands, which in their earliest form were the potter’s mark, but these gradually became more sophisticated through the use of the maker’s name or devices such as a cross or star. Under the civilizing influence of the Romans, and with the growth of towns and cities, shopkeepers – including apothecaries, the earliest dealers in medicines – would use signs to advertise their trade. In Rome, principles of commercial law developed which acknowledged the origin and title of potters’ marks but this did not deter makers of inferior quality pots from imitating the marks of well-known manufacturers in order to dupe the public. Examples of fake Roman pottery, manufactured by crafty Belgian potters and exported to Britain for sale to the gullible natives, can be found today in the British Museum.
Demystifying Pharma SFE – Sales Force Effectiveness
It involves around sales team strategy, talent management, remuneration and support processes.
What is Sales force effectiveness(SFE) in the pharma context?
SFE is all about keeping your company ahead of shifting market dynamics by rapidly developing and evolving new sales models around physician access and detailing channels. It’s very important to develop physician trust and confidence around all aspects of the pharma business. SFE in pharma is also achieved when cross functional departments compliment during the critical product launch phase. This helps management review on-the-fly performance analysis and keep up compliance with the ever-increasing regulatory changes.
What is Pharma Marketing 3.0?
Every
marketing person knows Dr. Philip Kotler. Dr. Philip Kotler redefined what
everything that revolves in and around marketing in last 4 decades globally.
His work has been inspiring for all those who want to use marketing to take
their products and company to new heights. Marketing has evolved so much since
Dr. Kotler published his first book in 1967. However, many marketers are still
trapped in Marketing 1.0 elaborated in his first few editions.
Let’s
see what the marketing journey looks like.
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